maybe not as much anymore...
a man died after eating his homemade hot chili sauce in a contest against his brother-in-law. hours after eating a plate of the chili sauce, he started complaining of an itch and died in his bed from a heart attack.
read the story: http://current.com/items/89350543_man_dies_after_chilli_eating_contest
you'd have to be crazy to eat a whole plate of the sauce...yikes. maybe i'll lay off the hot stuff for a lil while =/